During the Design Process:

design process >> during

A. Reviewing the work:

Your designer should send you periodic drafts for your approval and comments. The more drafts you see, the safer and more efficient the design process will be.

Once the artist understands what you like and receives your approval to finalize the work, they can go into further detail and embellishments until they complete the project.

When reviewing drafts, please keep in mind that the work has only been sketched out. You will need to imagine what the materials will look like should the artist continue in the same direction.

When reviewing, please:

- Make sure the "main idea" behind the art is what you had in mind and what you like. Now is the time to guide the designer onto a good start.
- ONLY evaluate the element the designer has asked you to review. If they sent you something asking you if you like the font, please only comment on the font. Do not start criticizing things that may not even be finalized in the designer's mind. Give them useful information about the element that they have a question about.
- Give very precise comments and requests. A great method we like to use is the Adobe Acrobat's yellow notes which can be pointed to the exact element you are talking about.

B. Approving the final result:

Make 100% sure that you have received what you asked for. Once you have signed off on the product, you will not be able to ask for any changes without additional fees being incurred.

Also, please do not terminate a project in progress because you have ran out of money. Please plan the cost before you begin and make sure that the artist knows your budget and can work within it.

If anything unexpected should happen, and you cannot continue paying for an ongoing project, please let your designer know as soon as possible. A good established designer will try to work out a payment plan with you.

Terminating a project before it's completed is the worst thing you can do because it means you have wasted your recourses thus far. It's better to work out a payment plan than to abandon the job.

F. Payment:

Please respect your designer's accounting schedules and pay your bills on time. Thank you!