The goal was to use a Personalized URL campaign to sign people up for a lecture on PURLs at AGS University in Wilmington, DE. The project consisted of a mailing piece and an HTML e-mail each featuring the Personal URL for their respective recipients. The respondents go to their Personalized URL and log into the web site in order to sign up for the lecture (or decline the invitation).
100 Rogers Road
Wilmington, DE 19801